April 24, 2020

Meet Goblin, a Blockchain Startup Changing Content Distribution Globally

meet goblin a blockchain startup changing content distribution globally 1

EMURGO is proud to welcome Goblin, the newest batch member of the dLab/EMURGO startup accelerator in 2020.

In our Internet-dominant era, users are facing increasing Internet privacy issues with web ads and clickbait ads. Goblin is changing the way consumers and producers of content interact with trustful efficiency, creating a win-win for both content consumers & creators. Goblin is a web-native way for Internet users to consume quality content, whether it’s news, downloads or videos.

Rather than paying for this content, users’ devices simply solve a valuable computational puzzle, in exchange for the content. This transaction is enabled by useful proof-of-work, a consensus algorithm first implemented in the Bitcoin blockchain. This proof-of-work system is the bridge Goblin uses to reward both users and producers of content.

“What’s In It For Content Consumers?”

Goblin offers a smoother experience for content consumers. Users of the service will no longer be distracted by intrusive advertisements, as consumers are valued for their computational contribution rather than their clicks. No user data is collected from anyone who uses Goblin, ensuring total privacy by the service.  Furthermore, high-quality journalism previously protected by paywalls can now be liberated, as price-sensitive consumers more readily reward content creators through Goblin’s service.

Once the puzzle is solved by consumers’ machines and they can access the content, all computations are ceased. This means no extra “wear and tear” to consumer devices. The resources needed are the same as running a detailed game.

“How About For Content Creators?”

Goblin is a game-changer for content creators, as it offers a totally different business model than the traditional advertising industry. Current ad blocking software hamstrings revenue and value becomes harder to generate as the attention economy becomes ever more competitive. Users are increasingly resorting to ad blocking software when browsing the Internet. The recurring subscription model many content platforms employ eliminate many casual readers. Goblin offers an alternative route to revenue through an innovative and privacy preserving model. Platforms who value user privacy should see Goblin as a trusted partner.

Goblin’s Founder

Goblin is founded and run by Tarik Ansari, an engineer, designer and entrepreneur passionate about innovation and disruptive consumer technology. Tarik has over 15 years of experience designing, implementing and managing complex software products and cloud architectures for web and mobile platforms. In the past few years, he has expanded his area of expertise into blockchain, computer vision, embedded systems, and industrial design. Tarik is dedicated to creating long-term value, cultivating good design & engineering, and assembling potent teams.

dLab/EMURGO Offers Valuable Guidance & Mentoring

dLab/EMURGO supports Goblin through a wealth of experience and a fresh perspective. dLab/EMURGO’s expert mentors in the blockchain & startup world have been readily accessible to offer unique insights to drive added value. An outside perspective is valuable for Goblin, as dLab/EMURGO can test and review Goblin’s product with a fresh pair of eyes. All of this adds up to value in terms of mistakes avoided and time saved, through best-in-class technical and business expertise.


Goblin is a fascinating blockchain company that is aiming to add significant added value to the world of content creation. This will be achieved by bridging the gap between content consumers and producers. Goblin will be a massive step forward for everyday users adopting decentralized computation to achieve a fairer content landscape. To learn more about Goblin, you can follow them on Twitter.

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